Everyday life, made simple (Super App launch)
The campaign that carried Careem from ride-hailing to a multi-service Super App, launched 15 October 2020. It used ordinary daily moments to explain Ride, Food, Order Anything, Delivery and Careem Pay in one place, under the brand idea 'Everyday life, made simple'.
- The brief
- Careem's ride-hailing users across the region, who juggle separate apps for rides, food, deliveries and payments.
- What to borrow
- Explaining a platform shift through small daily tasks, more than a feature list, helps users see why one app should replace several.
| Brand | Careem |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social, TV |
| Source | Communicate Online |
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