The Ultimate Guide to Crypto
A PR activation hung on International Translation Day that decoded crypto slang such as HODL and wagmi as a badge of belonging rather than a barrier. It ran digital-first in the UAE and Bahrain with regional earned amplification, and was written, produced and distributed by The Romans.
- The brief
- Crypto newcomers in the UAE and Bahrain who find the jargon impenetrable, and insiders who wear it with pride.
- What to borrow
- Pegging jargon to a translation-themed day lets a brand welcome outsiders without mocking the insiders who coined it.
| Brand | Binance |
|---|---|
| Agency | The Romans |
| Talent | Not named |
| Channels | digital, social |
| Source | Campaign Middle East |
More from The Romans
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Binance | Binance, Boomers, and BackgammonFestive · 28 Mar 2025 | Festive | The Romans | 28 Mar 2025 |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| talabat | Say less (Khaby Lame)Ad film · 15 Aug 2023 | Ad film | – | 15 Aug 2023 |
| SHAKER | LG and Shaker 30 years of HVAC partnershipExperiential · 5 Feb 2025 | Experiential | – | 5 Feb 2025 |
| Qatar Airways | Sama 2.0Digital/social · 6 Mar 2024 | Digital/social | – | 6 Mar 2024 |
| Tabby | Show Money Who's BossRebrand · 3 Sep 2026 | Rebrand | Ragged Edge | 3 Sep 2026 |
| Weyay | WeyayLaunch · 19 Jan 2022 | Launch | R/GA London | 19 Jan 2022 |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Axi | Axi brand refresh and new websiteRebrand · 20 Aug 2026 | Rebrand | – | 20 Aug 2026 |
| Al Baraka Islamic Bank | Your Summer is Better with Al BarakaIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
| iMarkaz Invest | iMarkaz InvestLaunch · 30 Mar 2026 | Launch | – | 30 Mar 2026 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
More from Binance
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Humans of BinanceDigital/social · 9 Sep 2025 | Digital/social | – | 9 Sep 2025 |
| Binance, Boomers, and BackgammonFestive · 28 Mar 2025 | Festive | The Romans | 28 Mar 2025 |