Humans of Binance

A storytelling series that puts real Binance users on camera instead of price charts, opening with Luis, a 57-year-old from Latin America who learned crypto through Binance Academy. It ran on Binance MENA social channels, a global landing page and through KOLs, with the best #HumansofBinance entries turned into short animated films and a USDC prize pool for contributors. Conceived in-house, produced by Funtopia.

The brief

People outside the crypto community who think of it as price charts and speculation, for Binance in MENA.

The idea

Binance put real users on camera, starting with Luis, 57, from Latin America, who learned through Binance Academy, and turned the best #HumansofBinance entries into short animated films with a USDC prize pool.

What to borrow

Putting ordinary users' lives first, especially older users, makes a technical, speculative product feel approachable to newcomers.

Brand	Binance
Agency	Binance in-house (concept), Funtopia (production)
Talent	Not named
Channels	social, digital
Source	Campaign Middle East