LG and Shaker 30 years of HVAC partnership

A Riyadh event and press push marking three decades of the LG Electronics Saudi Arabia and Shaker HVAC alliance, positioned around 'Made in Saudi' manufacturing, energy efficiency and Vision 2030. LG's MEA regional representative Pilwon Jung fronted it, and the group used the moment to trail the Kingdom launch of the AI-driven LG Multi V i chiller range.

The brief

Saudi building and HVAC buyers, as LG and Shaker marked 30 years of working together on air-conditioning in the Kingdom.

The idea

A Riyadh event fronted by LG's MEA representative Pilwon Jung framed the alliance around energy efficiency, Vision 2030 and Made in Saudi manufacturing, and previewed LG's AI-driven Multi V i chillers.

Brand	SHAKER
Agency	Not named on the source
Talent	Not named
Channels	on-ground, digital
Source	Al Bawaba