Road safety research programme with RoadSafetyUAE
A running awareness programme in which Al Wathba Insurance funds and co-publishes public opinion research with RoadSafetyUAE on UAE road behaviour. The January 2025 edition surveyed 1,031 people on motorcycle delivery riders and found 80 per cent would rather food arrived late than have rider safety compromised. CFO Muralikrishnan Raman framed it as moving the debate from anecdote to data.
- The brief
- UAE road users and decision-makers, for an insurer that wants road-safety debate grounded in public opinion data.
| Brand | Al Wathba Insurance |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, print |
| Source | Al Wathba Insurance |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Choithrams | End Hunger with GoodnessPurpose · 4 Sep 2025 | Purpose | – | 4 Sep 2025 |
| Infiniti | INFINITI Ramadan 2026Festive · 5 Feb 2026 | Festive | – | 5 Feb 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| Aswaq | Hassad Food pavilion at AgriteQ 2025Experiential · 6 Feb 2025 | Experiential | – | 6 Feb 2025 |
| Visit Qatar | Kids Go FreeIntegrated campaign · 2 May 2026 | Integrated campaign | – | 2 May 2026 |
| Emirates | Season of RewardsIntegrated campaign · 22 May 2026 | Integrated campaign | – | 22 May 2026 |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Axi | Axi brand refresh and new websiteRebrand · 20 Aug 2026 | Rebrand | – | 20 Aug 2026 |
| Al Baraka Islamic Bank | Your Summer is Better with Al BarakaIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
| iMarkaz Invest | iMarkaz InvestLaunch · 30 Mar 2026 | Launch | – | 30 Mar 2026 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
