Hassad Food pavilion at AgriteQ 2025

Hassad's pavilion at the Qatar International Agricultural Exhibition, showing its local and international food-security investments. The Amir, Sheikh Tamim bin Hamad Al Thani, and the QIA chief executive were both walked through the stand, and the company built its whole February communications run around the visits.

The brief

Qatari officials, investors and the public following food security, a national priority under Qatar National Vision 2030.

The idea

Hassad used its AgriteQ 2025 pavilion to brief the Amir and the QIA chief executive on its local and overseas food investments, then built its February communications around those visits.

What to borrow

For a state-linked company, a leader's visit to its stand can carry a month of communications on its own.

Brand	Aswaq
Agency	Not named on the source
Talent	Not named
Channels	on-ground
Source	Hassad Food