Clean energy transition campaign (pre-COP28)

A global corporate campaign built around five energy transition themes, hope, trust, ambition, power and action, to raise Masdar's profile as one of the largest renewable energy companies and drive engagement ahead of the COP28 climate gathering hosted by the UAE.

The brief

Global audiences and partners following the energy transition, as the UAE prepared to host COP28.

The idea

Masdar's Pioneering Energy campaign used five themes, ambition, action, hope, power and trust, with bold visuals of its growth toward a planned 100GW of capacity by 2030.

What to borrow

A big climate summit at home gives a national energy company a natural moment to state its ambitions to a world audience.

Brand	Masdar
Agency	Not named on the source
Talent	Not named
Channels	digital, OOH
Source	Campaign Middle East