Vimto Ramadan 2026
Vimto's Ramadan work was named to Kantar's global top ten most effective campaigns for 2026, the only Middle East entry on the list. Kantar's LIFT+ study reported a multimedia plan that put long-format creative into peak Ramadan viewing and ran digital activation through the month, lifting awareness six points and brand associations five.
- The brief
- Ramadan audiences in Saudi Arabia, reached during the season's peak viewing hours.
- The idea
- Vimto ran long-format creative in peak Ramadan viewing and kept digital activation live all month; Kantar named it one of 2026's ten most effective campaigns worldwide.
- What to borrow
- Pre-testing the creative and concentrating long formats in peak viewing hours paid off; Kantar measured a six-point rise in awareness.
| Brand | Vimto |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV, digital, social |
| Source | Communicate Online |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Toyota | Yours to CelebrateFestive · 12 Mar 2025 | Festive | Memac Ogilvy | 12 Mar 2025 |
| Centrepoint | Ramadan In BloomFestive · 27 Mar 2023 | Festive | – | 27 Mar 2023 |
| Carrefour | Ramadan giving with Emirates Red CrescentPurpose · 18 Mar 2025 | Purpose | – | 18 Mar 2025 |
| Mahzooz | Ramadan 2023 weekly gold drawFestive · 20 Mar 2023 | Festive | – | 20 Mar 2023 |
| Centrepoint | Ramadan: Between Two MoonsFestive · 17 Mar 2024 | Festive | – | 17 Mar 2024 |
What other beverages brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Masafi Water | Ramadan 2025 limited-edition packaging with Mariam AbbasFestive · 21 Mar 2025 | Festive | – | 21 Mar 2025 |
| Masafi Water | Masafi brand identity refresh 2025Rebrand · 2025 | Rebrand | – | 2025 |
| Al Ain Water | Essentials for LifeIntegrated campaign · 29 Jan 2016 | Integrated campaign | – | 29 Jan 2016 |
More from Vimto
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Vimto Rose on Kitchen TalesIntegrated campaign · 23 Feb 2026 | Integrated campaign | – | 23 Feb 2026 |