Play to Learn
A five-month nationwide schools competition run with the Saudi Ministry of Education asking middle and high school students to design educational video games. 719,359 students from 7,705 schools submitted 155,574 concepts; ten finalist teams pitched to a panel in Riyadh and the winning concept is being built as a playable Roblox game.
- The brief
- Saudi middle and high school students, as the Kingdom builds a local games industry.
- The idea
- With the Education Ministry, Savvy asked students to design learning games: 719,359 took part with 155,574 concepts; ten teams pitched in Riyadh and the winner is being built on Roblox.
- What to borrow
- Building the winning idea into a real game gives a schools contest a payoff students can actually play.
| Brand | Savvy Games |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground, digital |
| Source | Savvy Games Group |
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