AI-generated scam awareness film

An awareness film that opens as a conventional brand ad then glitches into deliberately surreal AI-generated visuals, mirroring the artificial tactics of phishing scammers who impersonate Aramex. It ran across the UAE, Saudi Arabia and Jordan on the company's own social channels and pushed customers to verify senders and pay only through official channels.

The brief

Aramex customers across the UAE, Jordan and Saudi Arabia receiving fake messages from scammers posing as the courier.

The idea

A film opens like a standard brand ad, then breaks into deliberately odd AI imagery, box-headed people and delivery drones, before warning viewers to verify senders and use only official payment routes.

What to borrow

Making the ad itself look as unreal as the fraud gives customers a visual cue for what to distrust.

Brand	Aramex
Agency	Not named on the source
Talent	Not named
Channels	digital, social
Source	Campaign Middle EastCommunicate Online