Safe and Healthy Summer for Delivery Riders

An August road-safety and heat-health campaign for Dubai's delivery riders run with the food platform Keeta, which sponsored 5,000 health kits carrying medical supplies, a hand fan and a cooling towel. Screenings and awareness consultations ran alongside, under the Ministry of Interior's 'Summer Without Accidents' banner, with Julphar and Protectol Health supplying materials.

The brief

Delivery riders working Dubai's roads through extreme summer heat, exposed to both crashes and heatstroke.

The idea

With the food platform Keeta as sponsor, RTA handed riders 5,000 kits holding medical and protective supplies, a cooling towel and a hand fan, plus health screenings, under 'Summer Without Accidents'.

What to borrow

A delivery platform that funds safety kits for its own riders puts its name on visible care for the people behind the service.

Brand	RTA Dubai
Agency	Not named on the source
Talent	Not named
Channels	on-ground, social
Source	Gulf News