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Ad filmGulf19 Jul 2023

Dubai mein ghar bole to Danube ka ghar

A Hindi-language film for Indian investors thinking about buying property in the UAE, reuniting Sanjay Dutt and Arshad Warsi as the faces of the developer. The line translates as 'a home in Dubai means a Danube home'.

The brief
Indian investors weighing a property purchase in Dubai and the UAE.
The idea
Sanjay Dutt and Arshad Warsi reunite in a Hindi film where Dutt excitedly shows Warsi round his Danube home, under a line equating a home in Dubai with a Danube home.
What to borrow
Bringing back a familiar screen pairing, in Hindi, lets an overseas developer speak to Indian buyers in their own cultural shorthand.
BrandDanube Properties
AgencyNot named on the source
TalentSanjay Dutt, Arshad Warsi
ChannelsTV, digital
SourceBestMediaInfo

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