Shukran Millionaire – Shop & Win
A June shop-and-win e-raffle across Landmark's Qatar stores. Spending QR250 or more at Centrepoint, Babyshop, Splash, Shoemart, Lifestyle, Max, Home Centre, Home Box, Shoexpress, Pablosky or Emax earned an entry to win a million Shukran loyalty points, with the draw on 5 July.
- The brief
- Shoppers at Landmark Group's stores in Qatar, whom the group wanted spending across its many brands in June.
- The idea
- Every purchase of QR250 or more at 11 Landmark brands, from Centrepoint to Emax, entered shoppers into an e-raffle for one million Shukran points, worth QR50,000, drawn on 5 July.
- What to borrow
- Paying the prize in loyalty points keeps a raffle's reward inside the group's own stores and brings the winner back to spend it.
| Brand | Centrepoint |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital |
| Source | Gulf TimesGulf Times |
What other government & institutions brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Fitness Challenge | Dubai Fitness Challenge 2026, tenth editionIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Dubai Fitness Challenge | Find Your ChallengeIntegrated campaign · 29 Oct 2025 | Integrated campaign | – | 29 Oct 2025 |
| Dubai Fitness Challenge | Dubai Fitness Challenge brand refresh 2025Rebrand · 1 Jun 2025 | Rebrand | – | 1 Jun 2025 |
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