A Ramadan of Radiance
Centrepoint's 2025 Ramadan and Eid platform, built on the idea of an inner light, pulling Babyshop, Splash, Lifestyle and Shoemart collections under one theme across stores in Qatar, the UAE, Saudi Arabia, Kuwait, Bahrain and Oman.
- The brief
- Gulf families shopping for Ramadan and Eid, a season of gatherings and reflection when dressing well for Iftar and Suhoor matters.
- The idea
- Centrepoint grouped the Ramadan and Eid ranges of Babyshop, Splash, Lifestyle and Shoemart under one theme, an inner glow people carry through the holy month, across six Gulf markets.
- What to borrow
- One seasonal theme spread across a retailer's sister brands lets the group speak with one voice while each label sells its own range.
| Brand | Centrepoint |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, digital, social |
| Source | Gulf Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Union Coop | Year of the Family Ramadan campaignFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Ibn Battuta Mall | Ramadan 2026 at Ibn Battuta MallFestive · 11 Feb 2026 | Festive | – | 11 Feb 2026 |
| Toyota | Yours to CelebrateFestive · 12 Mar 2025 | Festive | Memac Ogilvy | 12 Mar 2025 |
| Carrefour | Ramadan giving with Emirates Red CrescentPurpose · 18 Mar 2025 | Purpose | – | 18 Mar 2025 |
| Vimto | Vimto Ramadan 2026Festive · 21 Apr 2026 | Festive | – | 21 Apr 2026 |
| Omantel | The Ramadan moonAd film · 6 May 2021 | Ad film | Leo Burnett MENA | 6 May 2021 |
What other government & institutions brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai Fitness Challenge | Dubai Fitness Challenge 2026, tenth editionIntegrated campaign · 13 Aug 2026 | Integrated campaign | – | 13 Aug 2026 |
| Dubai Fitness Challenge | Find Your ChallengeIntegrated campaign · 29 Oct 2025 | Integrated campaign | – | 29 Oct 2025 |
| Dubai Fitness Challenge | Dubai Fitness Challenge brand refresh 2025Rebrand · 1 Jun 2025 | Rebrand | – | 1 Jun 2025 |
More from Centrepoint
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Shukran Millionaire – Shop & WinIntegrated campaign · 9 Jun 2026 | Integrated campaign | – | 9 Jun 2026 |
| Ramadan: Between Two MoonsFestive · 17 Mar 2024 | Festive | – | 17 Mar 2024 |
| Ramadan In BloomFestive · 27 Mar 2023 | Festive | – | 27 Mar 2023 |