Riyadh Season
Riyadh Season is an annual entertainment and sports festival run by Saudi Arabia's General Entertainment Authority.
2 of 2 rows confirmed on their sourceHow we check
See how Riyadh Season compares with Yas Island and Global VillageA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Riyadh Season isn't running any ads on Facebook or Instagram in the Gulf right now. The day it starts, they'll appear here, newest first, with how long each one has been live.
Its rivals running ads now: Yas Island and Global Village.
Checked in Meta's Ad Library on 26 Oct 2026 · Riyadh season in the Ad Library →
Campaigns
With the agency and talent where the trade press named them.
Digital/social · 29 Oct 2025
A Roblox world recreating Riyadh Season's landmarks and attractions, with treasure hunts, Obbys, tennis and Whack-A-Mole minigames, collectible golden tickets and a Riyadh Season Robot avatar. Players in the USA, UK and Saudi Arabia could win a million Robux each, and the world was set to add Beast Land plus boxing and wrestling minigames through the season.
Agency: Big Time Creative Shop.
Sponsorship activation · 23 May 2024
A 90-second promotional film for the Tyson Fury versus Francis Ngannou heavyweight fight staged under Riyadh Season, built on the boxing phrase about living rent-free in an opponent's head. Made with the General Entertainment Authority, Saudi Media Group, ESPN and Park Pictures, it won a Sports Emmy for Outstanding Promotional Announcement and three Grand Prix at Dubai Lynx.
Agency: Droga5. Talent: Tyson Fury, Francis Ngannou.
2 deals outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2023
Front-of-shirt sponsor of AS Roma, 2023–2025.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Riyadh Season is on WWE's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on Riyadh Season's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Big Time Creative Shop | 1 campaign | 29 Oct 2025 |
| Droga5 | 1 campaign | 23 May 2024 |
Against media & entertainment peers
Confirmed deals only. The full media & entertainment leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Riyadh Season | 0 | 0 | 2 | – | 29 Oct 2025 |
| Yas Island | 0 | 2 | 12 | – | 1 Sep 2026 |
| Global Village | 0 | 1 | 3 | – | 18 May 2026 |
| Qiddiya City | 0 | 2 | 3 | – | 20 Jul 2026 |
| Winter City | 0 | 0 | 3 | – | 11 Dec 2025 |
Questions people ask
Which agency works on Riyadh Season's campaigns?
Credited on Riyadh Season campaigns: Big Time Creative Shop (1 campaign, latest 29 Oct 2025); Droga5 (1 campaign, latest 23 May 2024).
Know when Riyadh Season signs something new
One email when Riyadh Season or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
Work at Riyadh Season? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/riyadh-season, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.