Week of 3 Aug 2026
4 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
4 campaigns
Integrated campaign · 4 Aug 2026
A gym-wear thobe and ghutra built with GymNation's Saudi members, launched as a limited run and carried almost entirely on earned media and four Saudi creators. The chain reported more than 14 million impressions and a sell-out of the first production run, and is now talking to a Saudi manufacturer about scaling it.
Experiential · 5 Aug 2026
DMCC's travelling roadshow that sells Dubai as a base to business owners in target markets. The 2026 India leg ran in Pune and Mumbai for about 250 founders and investors, and the free zone tied the tour to a reported 9 per cent rise in Indian member companies.
Purpose · 7 Aug 2026
An August road-safety and heat-health campaign for Dubai's delivery riders run with the food platform Keeta, which sponsored 5,000 health kits carrying medical supplies, a hand fan and a cooling towel. Screenings and awareness consultations ran alongside, under the Ministry of Interior's 'Summer Without Accidents' banner, with Julphar and Protectol Health supplying materials.
Sponsorship activation · 8 Aug 2026
BDC became a platinum sponsor of Jeddah's Al Ittihad Club and said the deal would be activated through media and marketing assets, community initiatives and season-long activation events aimed at connecting younger fans with Historic Jeddah and promoting the company's projects.