Hala Summer 2026 at Place Vendôme
Participation in Visit Qatar's Hala Summer Shopping Festival, with the mall listed first among participating destinations and hosting one of the four weekly August raffle draws built on the QAR 200 stamped-receipt mechanic.
- The brief
- Shoppers in Qatar over summer, for Visit Qatar's nationwide shopping festival.
- The idea
- Place Vendôme joined Hala Summer with ten other malls, where QAR 200 stamped receipts became raffle coupons, and hosted one of four August draws, with free children's activities across the festival.
- What to borrow
- Pooling malls under one national festival lets each one share the marketing while owning its own draw night.
| Brand | Place Vendôme |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | The Peninsula |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Landmark Doha | Hala Summer 2026 at LandmarkSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Doha Festival City | Hala Summer 2026 at Doha Festival CitySponsorship activation · 7 Sep 2026 | Sponsorship activation | – | 7 Sep 2026 |
More from Place Vendôme
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Let's Move for EducationPurpose · 27 Jun 2026 | Purpose | – | 27 Jun 2026 |
| Fables in FashionExperiential · 18 May 2026 | Experiential | – | 18 May 2026 |