Prevention is Better than Cure
Thumbay Labs built a campaign around early screening, offering low-cost diagnostic health packages for children, adults, fitness enthusiasts and older residents and arguing that regular checks cut the load on the health system. Launched with the Thumbay Labs and Thumbay University Hospital leadership fronting it.
- The brief
- UAE residents putting off health checks during the Covid-19 period.
- The idea
- Thumbay Labs promoted low-cost screening packages for kids, adults, gym-goers and seniors, including an immunity check, with home collection and sampling centres across six emirates.
- What to borrow
- Packaging tests by life stage turns a confusing menu of diagnostics into an easy choice.
| Brand | Thumbay Labs |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | print, digital |
| Source | Gulf News |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Danat Al Emarat | Join Us to Kick Off a Fun & Healthy School Year!Integrated campaign · 27 Aug 2024 | Integrated campaign | – | 27 Aug 2024 |
| Visit Qatar | Kids Go FreeIntegrated campaign · 2 May 2026 | Integrated campaign | – | 2 May 2026 |
| Doha Metro | Back to School 2025 (2nd edition)Experiential · 20 Aug 2025 | Experiential | – | 20 Aug 2025 |
| Dubai Fitness Challenge | Dubai Fitness Challenge brand refresh 2025Rebrand · 1 Jun 2025 | Rebrand | – | 1 Jun 2025 |
| Ooredoo | Doha Marathon by Ooredoo, 15th editionExperiential · 29 Jun 2026 | Experiential | – | 29 Jun 2026 |
| Tarsheed | Tarsheed CarnivalExperiential · 11 Mar 2022 | Experiential | – | 11 Mar 2022 |
What other healthcare brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| GymNation | Muscle Thobe and GhutraIntegrated campaign · 4 Aug 2026 | Integrated campaign | – | 4 Aug 2026 |
| King Faisal Specialist Hospital and Research Centre | Never AloneAd film · 2 Jul 2026 | Ad film | Saatchi & Saatchi Middle East | 2 Jul 2026 |
| Aster Clinics | Sweet Surprise by AsterExperiential · 23 Feb 2026 | Experiential | – | 23 Feb 2026 |
| GymNation | World's Highest ClassExperiential · 8 Jan 2026 | Experiential | – | 8 Jan 2026 |
| GymNation | Self-Defence Retreat London billboardsIntegrated campaign · 24 Nov 2025 | Integrated campaign | – | 24 Nov 2025 |
| Mediclinic | Breast Cancer Awareness Month golf partnership 2025Purpose · 22 Oct 2025 | Purpose | – | 22 Oct 2025 |
| Dubai Health | NabadatPurpose · 14 Apr 2025 | Purpose | – | 14 Apr 2025 |
| King Faisal Specialist Hospital and Research Centre | StrangersPurpose · 24 Mar 2025 | Purpose | Publicis Middle East | 24 Mar 2025 |
More from Thumbay Labs
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Wellness for AllIntegrated campaign · 10 Oct 2021 | Integrated campaign | – | 10 Oct 2021 |