Strangers

A film of three minutes and forty-four seconds telling the stories of eight people saved by one organ donor, framing donation as a human decision rather than a medical procedure. The hospital reported a 98 percent view-through rate across 23 markets.

The brief

People who have never seriously considered organ donation, a subject usually handled as a public awareness topic.

The idea

Publicis made Strangers, a film under four minutes following eight recipients who all owe their lives to the same donor, told without dramatics.

What to borrow

Showing how many lives one decision touches makes donation personal; the hospital reports 98% of viewers watched the full film.