ROSHN Group rebrand and multi-asset identity

A full rebrand and new visual identity marking the developer's move from a residential housebuilder to a multi-asset developer covering retail, hospitality, education, logistics and leisure. Announced by the group's chief marketing and communication officer alongside the expanded portfolio strategy.

The brief

Saudi buyers, partners and investors, as ROSHN grows from a residential housebuilder into a multi-asset developer.

The idea

ROSHN Group overhauled its brand and visual identity to mark its expansion beyond homes into leisure, logistics, education, hospitality and retail.

What to borrow

A rebrand timed to a change in business model signals the new scope before the projects themselves are visible.

Brand	Roshn
Agency	Not named on the source
Talent	Not named
Channels	digital
Source	Campaign Middle East