ICD visual identity refresh
The Government of Dubai's investment arm announced a refreshed visual identity built around a new logo, timed with its move into new headquarters at One Za'abeel, the Dubai landmark ICD itself developed and owns. No creative agency was named in the coverage.
- The brief
- Investors and partners of Dubai's government investment arm, as it moved into One Za'abeel.
- The idea
- The corporation adopted its acronym ICD in a new, sleeker logo that stays recognisable, launched alongside its move into One Za'abeel, the landmark it developed and owns.
- What to borrow
- Pairing a refresh with a physical move gives a quiet identity change a visible moment.
| Brand | Investment Corporation of Dubai |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital |
| Source | Campaign Middle EastArabian Business |
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