RAKEZ BusinessWomen Package launch

A LinkedIn-led launch campaign for a free-zone licence package built for women entrepreneurs, developed after research and social listening with businesswomen in the UAE, and run through sponsored content, video and message ads aimed at professional women.

The brief

Women in the UAE who want to start a business, a group the Ras Al Khaimah free zone chose to court directly.

The idea

Having studied and listened to businesswomen on social media, RAKEZ built a licence package for women founders and launched it on LinkedIn through sponsored posts, video and message ads.

What to borrow

Building the offer from listening to the audience, then launching it where they network professionally, keeps product and media aligned.