du Arena becomes Etihad Park
The Yas Island venue, the largest outdoor concert and event site in the Middle East, was renamed from du Arena to Etihad Park under a naming-rights deal with Etihad Airways. The new name carried into the Abu Dhabi Grand Prix concert weekends and the arena's touring calendar, from Post Malone's 2025 Grand Prix show to Diljit Dosanjh's Dil-Luminati date in 2024.
- The brief
- Concertgoers and event audiences at Yas Island's open-air arena, the largest outdoor venue in the Middle East.
- The idea
- Etihad Airways took the naming rights and du Arena became Etihad Park, a name then carried through Grand Prix concert weekends and touring shows.
| Brand | Etihad Park |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Khaleej Times |
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