Grand Reveal weekend

A three-night invitation-only opening event on Palm Jumeirah built as the launch of the resort, with a guest list of celebrities, influencers and media. Beyonce played a sixty-minute set, her first concert in five years, alongside Swedish House Mafia, a fireworks display and dinners staged across the resort's restaurants.

The brief

Celebrities, influencers and media invited to Palm Jumeirah for the opening of the Atlantis The Royal resort.

The idea

Over three invitation-only nights the resort opened with an hour-long set, Beyonce's first concert in five years, plus Swedish House Mafia, fireworks and dinners in its restaurants.