Where Life Flows
A film for Nakheel's Dubai Islands built on movement and dance, with surreal art direction and flowing silks standing in for the life the islands are meant to offer. Impact BBDO made it under creative director Marie Claire Maalouf.
- The brief
- Residents, citizens and visitors weighing a new Dubai destination, for Nakheel's Dubai Islands development.
- The idea
- A film sells Dubai Islands through dancers in motion, with dreamlike art direction, flowing silks and bright colour suggesting the life the islands could offer.
- What to borrow
- For a place still being built, selling a feeling through dance can stand in for amenities buyers cannot yet see.
| Brand | Nakheel |
|---|---|
| Agency | Impact BBDO |
| Talent | Not named |
| Channels | digital, social, TV |
| Source | Campaign Middle East |
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