Aswaq Winter Festival (second edition)

A six-week consumer festival at Umm Salal Central Market run by Hassad's Aswaq subsidiary under the patronage of the Ministry of Municipality, selling local dates, honey, organic vegetables, plants and homemade Qatari food. It gave home-based producers and entrepreneurs their own selling area, coordinated with the Ministry of Social Development and Family, and carried a section supporting families of the injured from Gaza living in Qatar.

The brief

Shoppers in Qatar looking for local produce, and home-based producers who need a place to sell.

The idea

For six weeks at Umm Salal Central Market, Aswaq sold local dates, honey, vegetables and Qatari home cooking, with stalls for home businesses and a section aiding families of injured Gazans.

Brand	Aswaq
Agency	Not named on the source
Talent	Not named
Channels	on-ground, in-store
Source	The Peninsula