Week of 23 Feb 2026
7 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
7 campaigns
Integrated campaign · 23 Feb 2026
Vimto launched its Rose flavour through a content partnership with Warner Bros. Discovery's Fatafeat channel, embedding the drink in the Ramadan run of the cookery show Kitchen Tales and its short-form social cutdowns rather than buying spot advertising around it.
Festive · 23 Feb 2026
A Ramadan prize draw marking stc pay's third anniversary, offering three winners a car each alongside devices, gifts and travel tickets, plus Iftar and Ghabga dining offers at hotels and restaurants across the Kingdom.
Festive · 23 Feb 2026
A Ramadan Rewards campaign marking the wallet's third anniversary in Bahrain, giving app users a new prize every day of the month, from cashback and discounts to weekly raffle draws for cars, devices and travel tickets, plus Iftar and Ghabga dining offers.
Purpose · 23 Feb 2026 · Reported value SAR 30 million
ROSHN put SAR 30 million into the sixth edition of Saudi Arabia's Ehsan national charity campaign and signed on as strategic partner of the first Ehsan Season, an awareness and participation drive run across the Kingdom. It is the fourth straight year the developer has fronted the campaign, taking its total to SAR 115 million.
Festive · 23 Feb 2026 · Reported value AED 1.5m
A Ramadan campaign offering Emirati buyers a complimentary Nissan with a property purchase, tiered across three price bands from the Pathfinder at AED 1.5m to the Patrol NISMO above AED 5m. DAMAC pegged it to the UAE's Year of Family theme and later extended the offer to all UAE residents.
Experiential · 23 Feb 2026
An awareness stunt timed to the UAE's new tiered sugar tax on 1 January 2026. A re-engineered vending machine dispensed sugar cubes instead of snacks to show how much sugar sits inside a common drink, and a QR code turned the moment into a free diabetes screening voucher for the new Aster Diabetes 360 Care Clinic in Al Qusais.
Integrated campaign · 27 Feb 2026
Jumeirah built a cultural platform around the majlis, pairing a book called Where Worlds Meet with a short film called Our Flame in which a single flame travels from Dubai to London, Capri, Bali, Mallorca and the open sea. Emirati writer Shamma Al Bastaki wrote the poem behind it and Emmanuel Adjei directed, with a 90-second cut premiering on owned and paid channels ahead of a wider 30-second edit.
Agency: Soursop. Talent: Shamma Al Bastaki, Emmanuel Adjei, Lamya Gargash, Farah Al Qasimi.