Week of 26 Jan 2026
5 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
5 campaigns
Integrated campaign · 26 Jan 2026
A brand film built on the idea that sending money is a way of showing care rather than a transaction, aimed at expatriate remitters in the UAE. A hand gesture that turns the money sign into a heart carries the idea, and a drawn-out 'botimmm' closes each scene. Rolled out in phases across social, media, in-app and out-of-home in every Emirate.
Agency: TBWA\RAAD.
Festive · 27 Jan 2026
A week-long Indian Republic Day celebration opened at the flagship Mia Mall store in Al Nahda, Sharjah, then extended to selected Nesto stores. It carried Made-in-India and private-label pavilions, Republic Day pricing, and stage performances by Nesto staff from different Indian states alongside UAE-based artists.
Integrated campaign · 27 Jan 2026
An AI-driven seat selector that lets passengers pick a seat by the view rather than the seat number. Machine-learning models read flynas flight paths, direction, timing and weather to work out which landmarks, coastlines and sunsets fall on each side of the aircraft, and travellers browse photos taken by earlier passengers on the same route.
Agency: VML Riyadh.
Integrated campaign · 27 Jan 2026
A diamond campaign that moves the category away from grand occasions and towards everyday self-purchase, following a modern muse through ordinary and milestone moments. The first chapter positions solitaires, studs and tennis bracelets as markers of self-celebration rather than gifts, and ran across Damas stores in the GCC and online.
Launch · 30 Jan 2026
Dubai Media Incorporated unveiled Dubai+, a subscription streaming service built around family-safe viewing, with content classification and parental viewing controls as the pitch rather than volume of hours. Priced at AED 21 a month across the Middle East and Africa with free-to-view content for global audiences, and opened to Emirati and Arab creators as content partners.