Dubai+ launch

Dubai Media Incorporated unveiled Dubai+, a subscription streaming service built around family-safe viewing, with content classification and parental viewing controls as the pitch rather than volume of hours. Priced at AED 21 a month across the Middle East and Africa with free-to-view content for global audiences, and opened to Emirati and Arab creators as content partners.

The brief

Families in the Middle East and Africa who want streaming they can trust their children to watch.

What to borrow

Selling a streaming service on parental control gives it a clear reason to exist for families in the region.