Week of 2 Feb 2026
5 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
5 campaigns
Integrated campaign · 2 Feb 2026
A business-to-business campaign urging shippers in construction materials, petrochemicals, metals and containerised cargo to move long-haul and bulk freight off the roads and onto the national network. It ran across trade media, industry forums and digital platforms, carried by customer case studies rather than consumer creative.
Launch · 5 Feb 2026
A 360-degree regional campaign for the opening of Saudi Arabia's first theme park and its Falcons Flight roller coaster, running on TV, radio, OOH and DOOH, TikTok, Meta and Snap, with programmatic on YouTube and DV360, content integration on The Voice, a livestreamed opening ceremony and influencer activations around Riyadh with promo codes.
Agency: Leo Burnett KSA.
Festive · 5 Feb 2026
A Ramadan campaign from Arabian Automobiles, the AW Rostamani company that holds the INFINITI franchise for Dubai, Sharjah and the Northern Emirates. It offered buyers of the QX80 and QX60 a choice between a monthly lease, a complimentary service, warranty and insurance package, or a cash saving, running through the holy month in the three markets.
Launch · 6 Feb 2026
Shahid put its regional marketing behind the exclusive MENA streaming release of Kaouther Ben Hania's Oscar-nominated Gaza film, which MBC Studios co-financed. The push followed a festival run through Doha, Marrakech, the Red Sea and Carthage and a limited cinema release across ten Arab markets, and was timed to the film's expanding US release.
Talent: Kaouther Ben Hania.
Integrated campaign · 8 Feb 2026
IKEA commissioned artists in the UAE, Qatar and Oman to reinterpret its furniture and decor using traditional motifs and materials. Mohammed Al Attar in Oman, Muhra Al Muhairi in the UAE and Asmaa Al Mannai in Qatar each made one-off pieces, shown in store with the story behind them, alongside artist-led workshops for IKEA Family members and a social strand inviting people to share what home means to them.
Agency: Memac Ogilvy. Talent: Mohammed Al Attar, Muhra Al Muhairi, Asmaa Al Mannai.