Every Story Deserves Brilliance
A diamond campaign that moves the category away from grand occasions and towards everyday self-purchase, following a modern muse through ordinary and milestone moments. The first chapter positions solitaires, studs and tennis bracelets as markers of self-celebration rather than gifts, and ran across Damas stores in the GCC and online.
- The brief
- Women in the GCC buying diamonds for themselves, outside the grand occasions the category usually sells to.
| Brand | Damas Jewellery |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store |
| Source | Harper's Bazaar Arabia |
What other fashion & lifestyle brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Hackett London | Tradition and Modernity: A Winter TogetherLaunch · 17 Dec 2025 | Launch | – | 17 Dec 2025 |
| Hackett London | ALDO India Festive Collection FW25Festive · 29 Sep 2025 | Festive | – | 29 Sep 2025 |
| Hackett London | Bath & Body Works India festive campaign 2025Festive · 24 Sep 2025 | Festive | – | 24 Sep 2025 |
| Hackett London | Everyone's InvitedFestive · 23 Feb 2024 | Festive | Grey Dubai | 23 Feb 2024 |
| Hackett London | Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |
| L'azurde | Nelly Karim 2018 commercialAd film · 9 Jan 2018 | Ad film | – | 9 Jan 2018 |
