Week of 19 Jan 2026
3 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
3 campaigns
Purpose · 19 Jan 2026
A walking initiative that converted participants' steps into funded care. Around 20,000 participants logged more than 3 billion steps, which the insurer turned into treatment and rehabilitation, psychological support for cancer patients and educational support for people with disabilities.
Other · 21 Jan 2026
A prize-draw campaign running off everyday banking behaviour, with gold as the reward and several routes to enter. DIB positioned it as a continuation of its reward-led run alongside the Dream Bigger campaign, the Fiesta 50 Golden Jubilee campaign and the relaunched DIB XTRA salary transfer proposition.
Rebrand · 25 Jan 2026
Chairman Abdullah Saleh Kamel launched a redesigned Okaz digital platform alongside a new Saudi Gazette website, presented as a rebuild of both mastheads on the technical and editorial side rather than a routine refresh.