Khotahon
A women's health campaign built to open up conversation about gynaecological and menstrual health in the Kingdom, told through the personal stories of four women. It won the Social Impact Marketing award at Smarties KSA 2024.
- The brief
- Women in the region for whom gynaecological and menstrual health remain taboo subjects, rarely discussed openly.
- The idea
- Saudi German Health shared four women's own accounts of living with women's health issues to open public conversation, work that won Social Impact Marketing at Smarties KSA 2024.
- What to borrow
- Real women telling their own stories give a hospital permission to raise a taboo that an ad voice could not.
| Brand | Saudi German Health |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Saudi German Health |
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