Rally Jameel
Abdul Latif Jameel Motors created the first navigation rally for women in Saudi Arabia, a 900km three-day route from Hail through Qassim to Riyadh for twenty female driver-and-navigator teams, run with Abdullah Bakhashab and registered at rallyjameel.com.
- The brief
- Saudi women drivers and navigators, for whom Abdul Latif Jameel Motors wanted a competitive motorsport event of their own.
- The idea
- With Abdullah Bakhashab, the company launched Saudi Arabia's first navigation rally for women, sending teams of women drivers and navigators on a route from Hail via Qassim to Riyadh.
- What to borrow
- Creating a first-of-its-kind event for an underserved group of drivers lets a motor company own the occasion outright.
| Brand | Abdul Latif Jameel Motors |
|---|---|
| Agency | Not named on the source |
| Talent | Abdullah Bakhashab |
| Channels | on-ground, digital |
| Source | Abdul Latif Jameel |
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