Tanween becomes Ithra Design Week
At the close of the 2025 Tanween edition Ithra announced the creativity festival would be renamed and relaunched as Ithra Design Week from 2026, with the winning Tanween Challenges prototypes carried into the first edition.
- The brief
- Designers and design audiences in Saudi Arabia, for Ithra's creativity festival.
- The idea
- As Tanween 2025 closed, Ithra said the festival would return under the name Ithra Design Week in 2026, bringing the winning Tanween Challenges prototypes into its first edition.
More from Tanween
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Tanween at Dubai Design Week 2024Experiential · 12 Feb 2025 | Experiential | – | 12 Feb 2025 |
| AlSharqiya Gets CreativeExperiential · 28 Nov 2022 | Experiential | – | 28 Nov 2022 |