Design Quarter at d3 artist campaign
Meraas launched its first residential project at Dubai Design District by handing the advertising to three working artists instead of using celebrity endorsement. Sebastian Curi, Miguel Camprubi and Brolga each made short films shown on Meraas' Instagram account.
- The brief
- Dubai's creative community, the intended residents of the first homes at Dubai Design District.
- What to borrow
- Letting artists from the target community make the ads turns a property's creative positioning into something visible from day one.
| Brand | Dubai Holding |
|---|---|
| Agency | Not named on the source |
| Talent | Sebastian Curi, Miguel Camprubi, Brolga |
| Channels | digital, social |
| Source | Campaign Middle East |
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