Riyadh Season on Roblox

A Roblox world recreating Riyadh Season's landmarks and attractions, with treasure hunts, Obbys, tennis and Whack-A-Mole minigames, collectible golden tickets and a Riyadh Season Robot avatar. Players in the USA, UK and Saudi Arabia could win a million Robux each, and the world was set to add Beast Land plus boxing and wrestling minigames through the season.

The brief

Young Roblox players in the US, UK and Saudi Arabia, reached where they already spend their time.

The idea

A Roblox world rebuilt Riyadh Season's landmarks with treasure hunts, obstacle courses, tennis and Whack-A-Mole, golden tickets and a Season robot avatar; selected players stood to win a million Robux.

What to borrow

Recreating a physical festival inside a game lets it reach an overseas audience before they ever travel.

Brand	Riyadh Season
Agency	Big Time Creative Shop
Talent	Not named
Channels	digital, social
Source	Campaign Middle East