Riyadh Air Metropolitano
Riyadh Air took the naming rights to Atletico Madrid's stadium for nine years to 2033, renaming it Riyadh Air Metropolitano and unveiling the name at a match on 20 October 2024. It sits inside a wider partnership signed in August 2023 that also puts the airline's logo on the front of the club's shirts.
- The brief
- Global football fans, for Riyadh Air, a Saudi airline not yet flying that wants international recognition.
- What to borrow
- An airline that has not yet launched can build a global name early by attaching it to a famous venue.
| Brand | Riyadh Air |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | OOH, TV, on-ground |
| Source | Gulf News |
What other travel & hospitality brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
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|---|---|---|---|---|
| Emirates | Travel RehearsalExperiential · 4 Sep 2026 | Experiential | – | 4 Sep 2026 |
| Mall of Qatar | Shop, Win & StyleIntegrated campaign · 3 Sep 2026 | Integrated campaign | – | 3 Sep 2026 |
| Careem | Order from 'the other guys'Digital/social · 1 Sep 2026 | Digital/social | – | 1 Sep 2026 |
| Etihad Airways | Beyond BordersIntegrated campaign · 31 Aug 2026 | Integrated campaign | – | 31 Aug 2026 |
| flyadeal | 50th aircraft livery design competitionDigital/social · 10 Aug 2026 | Digital/social | – | 10 Aug 2026 |
| Al Balad Development | Al Ittihad Club platinum sponsorship activationSponsorship activation · 8 Aug 2026 | Sponsorship activation | – | 8 Aug 2026 |
| Mall of Qatar | Hala Summer 2026 at Mall of QatarSponsorship activation · 27 Jul 2026 | Sponsorship activation | – | 27 Jul 2026 |
| Visit Dubai | A Dubai InviteIntegrated campaign · 23 Jul 2026 | Integrated campaign | – | 23 Jul 2026 |
More from Riyadh Air
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Riyadh Air brand ecosystemRebrand · 23 Jun 2026 | Rebrand | FutureBrand | 23 Jun 2026 |