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ExperientialGulf17 Feb 2025

Innovation in Design Awards

The second season of a design-awards programme Msheireb runs with Fast Company Middle East, open to designers, architects and innovators worldwide across seven categories including Retail and Experiential and Emerging Designer Middle East. Winners are crowned at a ceremony alongside the Innovation by Design Summit held in Msheireb Downtown Doha.

The brief
Designers, architects and innovators worldwide, courted by a Doha district that wants to be known for design and urban living.
What to borrow
Owning an awards programme with a known media partner lets a property developer attach its district to design talent worldwide.
BrandMsheireb Downtown Doha
AgencyNot named on the source
TalentNot named
Channelson-ground, digital
SourceGulf Times

What other home & building brands ran

The latest confirmed campaigns from the rest of the category, Gulf.

BrandCampaignTypeAgencyDate
Azizi DevelopmentsRamadan 2026 sales programme at MeydanExperiential · 25 Mar 2026Experiential–25 Mar 2026
RoshnEhsan National Charity Campaign 2026Purpose · 23 Feb 2026Purpose–23 Feb 2026
DAMAC IslandsBuy a Home, Get a Luxury CarFestive · 23 Feb 2026Festive–23 Feb 2026
Danube PropertiesSHAHRUKHZ by Danube launchLaunch · 22 Dec 2025Launch–22 Dec 2025
DAMAC IslandsDAMAC Islands 2 launchIntegrated campaign · 18 Dec 2025Integrated campaign–18 Dec 2025
DiriyahDiriyah Season 25/26Experiential · 11 Dec 2025Experiential–11 Dec 2025
AldarDriven By DetailsIntegrated campaign · 28 Jul 2025Integrated campaignLobster28 Jul 2025
Drydocks WorldName Our CraneDigital/social · 21 Jul 2025Digital/social–21 Jul 2025