Shop, Scan & Win (DSS 2026)
A Dubai Summer Surprises shopper campaign giving one raffle entry for every AED 200 spent at participating outlets, entered by scanning receipts in the PrivilegePLUS loyalty app. The grand prize, a Cadillac LYRIQ, was handed over at a ceremony in the mall at the close of the season alongside live shows and family activities.
- The brief
- Dubai Summer Surprises shoppers, rewarded for spending at Mercato through its loyalty app.
- What to borrow
- Routing raffle entries through a loyalty app turns a seasonal promotion into a way to build the mall's customer base.
| Brand | Mercato Shopping Mall |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | in-store, on-ground |
| Source | GoDubai |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emarat | Travel With EmaratIntegrated campaign · 6 Jun 2024 | Integrated campaign | – | 6 Jun 2024 |
| Wafi City | Win Dh50,000 – Wafi City's Summer Grand PrizeFestive · 21 Jul 2025 | Festive | – | 21 Jul 2025 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Visit Dubai | Modesh x Baby Shark at Dubai Summer SurprisesExperiential · 14 Jul 2026 | Experiential | – | 14 Jul 2026 |
| Deliveroo | Fathers' Endowment in-app donationsPurpose · 11 Mar 2025 | Purpose | – | 11 Mar 2025 |
