Win Dh50,000 – Wafi City's Summer Grand Prize
A Dubai Summer Surprises shopper promotion run through the Wafi Rewards app: every Dh300 of receipts scanned earned an entry into a draw for Dh50,000 in Wafi gift vouchers, with second and third prizes assembled from partners including Sofitel Dubai The Obelisk, Raffles Dubai, ARAYA jewellery, AYA, VOX Cinemas and the Wafi restaurants.
- The brief
- Dubai Summer Surprises shoppers, whom Wafi City wanted to draw into its mall and its rewards app.
- The idea
- Every Dh300 in receipts scanned through the Wafi Rewards app earned a draw entry for Dh50,000 in Wafi vouchers, with runner-up prizes pooled from partners such as Raffles Dubai, VOX Cinemas and Wafi restaurants.
| Brand | Wafi City |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, in-store, print |
| Source | Khaleej Times |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mercato Shopping Mall | Shop, Scan & Win (DSS 2026)Experiential · 3 Sep 2026 | Experiential | – | 3 Sep 2026 |
| Dubai Festival City Mall | Eid Al Adha 2026 at Dubai Festival City MallFestive · 21 May 2026 | Festive | – | 21 May 2026 |