Tradition and Modernity: A Winter Together
Apparel Group brought Formula 1 driver Carlos Sainz and his father, the rally champion Carlos Sainz Sr, to Dubai to launch the Hackett London Autumn/Winter 2025 collection, tied to a plan for twenty-five new Hackett stores across the UAE, Saudi Arabia, Qatar and Oman.
- The brief
- Gulf shoppers for British tailoring, as Apparel Group plans 25 new Hackett London stores across the region.
- The idea
- Carlos Sainz and his father arrived at Dubai Hills Mall in a procession of stewards to launch Hackett's Autumn/Winter 2025 tweeds and tartans, followed by a panel with the two drivers.
- What to borrow
- A father-and-son pairing makes a campaign theme of tradition and modernity visible in two people, before a word is said.
| Brand | Hackett London |
|---|---|
| Agency | Not named on the source |
| Talent | Carlos Sainz, Carlos Sainz Sr |
| Channels | digital, in-store |
| Source | Gulf News |
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