Nelly Karim 2018 commercial
L'azurde signed the Egyptian actress Nelly Karim as the face of its 2018 commercial, the jewellery maker's headline celebrity campaign of that year across its Saudi and Egyptian markets.
- The brief
- Women in Egypt who want jewellery that reflects their individuality, for the Middle East's biggest gold jewellery maker.
- The idea
- L'azurde made actress Nelly Karim, known for screen roles portraying Arab women across social classes, the face of its 2018 campaign in Egypt.
- What to borrow
- Choosing a star whose body of work already speaks for the target audience brings that meaning into the brand ready-made.
| Brand | L'azurde |
|---|---|
| Agency | Not named on the source |
| Talent | Nelly Karim |
| Channels | TV |
| Source | Saudi Gazette |
What other fashion & lifestyle brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Damas Jewellery | Every Story Deserves BrillianceIntegrated campaign · 27 Jan 2026 | Integrated campaign | – | 27 Jan 2026 |
| Hackett London | Tradition and Modernity: A Winter TogetherLaunch · 17 Dec 2025 | Launch | – | 17 Dec 2025 |
| Hackett London | ALDO India Festive Collection FW25Festive · 29 Sep 2025 | Festive | – | 29 Sep 2025 |
| Hackett London | Bath & Body Works India festive campaign 2025Festive · 24 Sep 2025 | Festive | – | 24 Sep 2025 |
| Hackett London | Everyone's InvitedFestive · 23 Feb 2024 | Festive | Grey Dubai | 23 Feb 2024 |
| Hackett London | Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |
