ALDO India Festive Collection FW25
Apparel Group signed Rasha Thadani and Vedang Raina to front ALDO India's festive campaign for the Autumn/Winter 2025 collection, the brand's Indian festive-season push under Apparel Group's India franchise.
- The brief
- Young Indians at the stage of discovering their passions, friends and identity, for ALDO's festive FW25 collection.
- The idea
- Apparel Group brought in Vedang Raina and Rasha Thadani as faces of ALDO's festive line, framed by 'Try Every Thing', with the brand cast as an accomplice in new experiences, mixing sparkle with comfort.
- What to borrow
- Tying a festive range to a life stage, the years of trying things for the first time, gives seasonal fashion a reason beyond the occasion.
| Brand | Hackett London |
|---|---|
| Agency | Not named on the source |
| Talent | Rasha Thadani, Vedang Raina |
| Channels | digital, social |
| Source | exchange4media |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Winter City | Winter City 2025Festive · 11 Dec 2025 | Festive | – | 11 Dec 2025 |
What other fashion & lifestyle brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Damas Jewellery | Every Story Deserves BrillianceIntegrated campaign · 27 Jan 2026 | Integrated campaign | – | 27 Jan 2026 |
| L'azurde | Nelly Karim 2018 commercialAd film · 9 Jan 2018 | Ad film | – | 9 Jan 2018 |
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| Campaign | Type | Agency | Date |
|---|---|---|---|
| Tradition and Modernity: A Winter TogetherLaunch · 17 Dec 2025 | Launch | – | 17 Dec 2025 |
| Bath & Body Works India festive campaign 2025Festive · 24 Sep 2025 | Festive | – | 24 Sep 2025 |
| Everyone's InvitedFestive · 23 Feb 2024 | Festive | Grey Dubai | 23 Feb 2024 |
| Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |