Bath & Body Works India festive campaign 2025
Apparel Group brought on actor Wamiqa Gabbi for the Bath & Body Works India festive campaign, the brand's Indian festive-season push under Apparel Group's franchise for the market.
- The brief
- Diwali shoppers buying for gifts or their own homes, for Bath & Body Works' candles in India.
- The idea
- Apparel Group signed Wamiqa Gabbi to front a Diwali campaign casting Bath & Body Works' scented candles as the way to make festive gatherings memorable.
- What to borrow
- Pinning a festive campaign on one category, candles, gives a multi-product brand a focused reason to be bought during Diwali.
| Brand | Hackett London |
|---|---|
| Agency | Not named on the source |
| Talent | Wamiqa Gabbi |
| Channels | digital, social |
| Source | exchange4media |
What other fashion & lifestyle brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Damas Jewellery | Every Story Deserves BrillianceIntegrated campaign · 27 Jan 2026 | Integrated campaign | – | 27 Jan 2026 |
| L'azurde | Nelly Karim 2018 commercialAd film · 9 Jan 2018 | Ad film | – | 9 Jan 2018 |
More from Hackett London
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Tradition and Modernity: A Winter TogetherLaunch · 17 Dec 2025 | Launch | – | 17 Dec 2025 |
| ALDO India Festive Collection FW25Festive · 29 Sep 2025 | Festive | – | 29 Sep 2025 |
| Everyone's InvitedFestive · 23 Feb 2024 | Festive | Grey Dubai | 23 Feb 2024 |
| Khalak Asli (Stay Original)Influencer · 17 Aug 2023 | Influencer | – | 17 Aug 2023 |