Season 30 logo on Dubai visas and entry stamps

With Dubai's residency and foreigners affairs directorate, Global Village put its thirtieth-season logo on every visa issued from the emirate and on a special arrival stamp, then made entry free for ten days from the opening date for any passport carrying that stamp.

The brief

Travellers landing in Dubai, whom Global Village wanted to reach from the moment they arrived.

The idea

With Dubai's immigration directorate, the Season 30 logo went on every visa issued in the emirate plus a dedicated arrival stamp, which gave one free entry during the first ten days.

What to borrow

Partnering with the immigration authority turns a passport stamp into both an ad and a ticket, at the exact moment visitors arrive.

Brand	Global Village
Agency	Not named on the source
Talent	Not named
Channels	print, on-ground
Source	Emirates 24|7