#AloneTogether
A Covid lockdown solidarity film made with FP7 McCann Dubai on the idea that choosing to be alone was a way of being more together. For the first time in the bank's history it added a tagline, #TogetherWeWillConquer, to its own logo and ran all communication under it.
- The brief
- UAE residents in the first Covid lockdown, isolated at home and under financial strain.
- The idea
- Alongside relief measures and a push to contactless banking, Emirates NBD and FP7 McCann made a film arguing that staying apart was a way of being together, and added #TogetherWeWillConquer to its logo.
- What to borrow
- Changing the logo itself, for the first time, signals that a bank's crisis message is a stance and more than a single ad.
| Brand | Emirates NBD |
|---|---|
| Agency | FP7 McCann |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
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