Leo Burnett agency of record appointment
Emirates NBD named Publicis Groupe and Leo Burnett its creative agency of record after a pitch involving five network agencies, consolidating strategy, creative, data and digital under the Power of One model to carry the brand through its next phase.
- The brief
- Emirates NBD's marketing team, seeking one creative partner to take the bank's brand into its next phase.
- What to borrow
- Rehiring the agency behind past hits, through a full pitch, lets a brand keep creative continuity while testing it against rivals.
| Brand | Emirates NBD |
|---|---|
| Agency | Leo Burnett India |
| Talent | Not named |
| Channels | Not named |
| Source | Communicate Online |
More from Leo Burnett India
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates NBD | James Jefferson: How to Grow Rich During the PandemicPurpose · 27 Sep 2021 | Purpose | Leo Burnett | 27 Sep 2021 |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Axi | Axi brand refresh and new websiteRebrand · 20 Aug 2026 | Rebrand | – | 20 Aug 2026 |
| Al Baraka Islamic Bank | Your Summer is Better with Al BarakaIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
| iMarkaz Invest | iMarkaz InvestLaunch · 30 Mar 2026 | Launch | – | 30 Mar 2026 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
More from Emirates NBD
| Campaign | Type | Agency | Date |
|---|---|---|---|
| James Jefferson: How to Grow Rich During the PandemicPurpose · 27 Sep 2021 | Purpose | Leo Burnett | 27 Sep 2021 |
| #AloneTogetherPurpose · 29 Apr 2020 | Purpose | FP7 McCann | 29 Apr 2020 |