Skip to content
ExperientialGulf16 Dec 2025

Soueast x Dubai Parks and Resorts Spend & Win

A partner promotion with the Chinese carmaker Soueast that ran over the Dubai Shopping Festival window. Anyone holding a park ticket, an annual pass or a qualifying hotel stay collected a voucher at the Riverland gate and dropped it into a raffle box beside a car display inside Riverland, with entries open from 16 December 2025 to 16 January 2026 and a Soueast S06 given away at the display platform on 19 January 2026 in a draw run by the Dubai Department of Economy and Tourism.

The brief
Visitors to Dubai Parks and Resorts over the Dubai Shopping Festival period.
BrandDubai Parks and Resorts
AgencyNot named on the source
TalentNot named
Channelson-ground, in-store
SourceDubai Parks and Resorts

Case studies like this

Campaigns from other brands that did something close, matched on what each one actually did.

BrandCampaignTypeAgencyDate
EmaratTravel With EmaratIntegrated campaign · 6 Jun 2024Integrated campaign–6 Jun 2024
CBD NOWUP by CBD launchLaunch · 15 Jul 2026Launch–15 Jul 2026

What other media & entertainment brands ran

The latest confirmed campaigns from the rest of the category, Gulf.

BrandCampaignTypeAgencyDate
Ski DubaiIce Warrior Challenge 2026 (17th edition)Experiential · 8 Sep 2026Experiential–8 Sep 2026
Yas IslandKryptonite Collider cinema takeoverExperiential · 1 Sep 2026ExperientialMomentum Worldwide1 Sep 2026
Channel 4 FMJunior RJ Hunt – The Voice of TomorrowExperiential · 1 Sep 2026Experiential–1 Sep 2026
VOX CinemasFilmy FeverIntegrated campaign · 17 Aug 2026Integrated campaign–17 Aug 2026
Gulf NewsUAE Summer Road Safety Campaign 2026Purpose · 22 Jul 2026Purpose–22 Jul 2026
Yas IslandThe Answer is YasIntegrated campaign · 20 Jun 2026Integrated campaign–20 Jun 2026
beIN SportsTOD x talabat FIFA World Cup 2026 subscription offerIntegrated campaign · 19 Jun 2026Integrated campaign–19 Jun 2026
Global VillageEid Al Adha at Global VillageFestive · 18 May 2026Festive–18 May 2026