Golden Jubilee social media contest

A social media contest marking fifty years of the bank, giving away commemorative gold prizes of 5g, 10g, 20g, 40g and 50g, with a grand draw in the last week of December and winners announced on DIB's own channels. It ran under the anniversary line 'Progress Never Stops'.

The brief

DIB's customers and the wider public in the UAE, thanked as the bank turned fifty under a new identity.

The idea

Five social challenges on Facebook, X and Instagram handed out gold prizes that grew each round, from 5g to 50g, ending in a late-December grand draw under 'Progress Never Stops'.

What to borrow

Raising the prize each round gives a long anniversary contest a built-in reason for people to keep coming back.

Brand	DIB
Agency	Not named on the source
Talent	Not named
Channels	social, digital
Source	Dubai Islamic Bank